Data Protection & Privacy Charter

Privacy & Data Governance Policy

Aura Institution of Fashion Technology is dedicated to fostering creative excellence while upholding the highest ethical standards of student confidentiality, transparent admissions processing, and digital privacy under India's Digital Personal Data Protection Act (DPDP Act 2023).

Last Updated: October 2026
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Version: 2.1 (Institutional)
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Dharmapuri, Tamil Nadu, India
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Institutional Charter & Scope

This Privacy Policy applies to all students, applicants, workshop participants, site visitors, and parents/guardians engaging with Aura Institution of Fashion Technology ("Aura", "we", "our", or "us"), operating physically at Sree Ranga Departmental Store, 2nd Floor, Opposite SP Office, Virupakshipuram, Dharmapuri - 636705, Tamil Nadu, India, and digitally via aurainstitution.com.

By submitting an admissions application, completing our campus enquiry form, contacting our counselors via telephone or WhatsApp, or enrolling in any of our diploma, masterclass, or weekend certificate programs, you consent to the collection and handling of personal data as described herein.

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Information We Collect

We gather only the minimum personal data strictly necessary to fulfill our educational, vocational, and certification mission:

Admissions & Enquiry Information

Full legal name, phone number, email address, physical residential address, course of interest (e.g., Fashion Designing, Aari Embroidery, Baking Arts, Jewellery Making, Bangle Making, or Fabric Painting), and preferred batch timings (morning/afternoon/weekend).

Enrolled Student Academic Records

Attendance rosters, course progression milestones, studio assignment submissions, grading logs, and official course completion certificate issuance credentials.

Atelier Photography & Studio Portfolios

Photographs and video documentation of finished garments, embroidery works, culinary presentations, graduation ceremonies, and hands-on atelier drafting sessions.

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How We Use Your Data

Your information is processed transparently and strictly for educational operations:

  • Admissions Verification & Batch Allocation: Reviewing applications, matching students with appropriate curriculum tracks, and scheduling sewing machine and drafting table access.
  • Student Communication: Dispatching timetable reminders, workshop date changes, syllabus notes, and examination alerts via WhatsApp, SMS, or telephone.
  • Certification & Accreditation: Verifying completion criteria, producing tamper-proof graduation certificates, and issuing institutional letters of recommendation.
  • Career Placement & Boutique Mentorship: Connecting graduates with bridal boutiques, fashion studios, and entrepreneurship loan guidance schemes where requested.
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Student Work & Photography Consent

As a leading creative academy, we celebrate our students' artistic breakthroughs. During practical sessions, our faculty and official media team capture photography and videography of garments, aari blouse patterns, tiered cakes, and handmade jewellery created by our students.

Our Ethical Media Commitment: We respect personal dignity. All student showcases on our website or official Instagram (@aura_institution) prominently attribute the student creator. If you prefer your photograph or physical likeness not to be featured on public social media, you can notify the admissions office at any time during enrollment without any academic penalty.

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Fee Transactions & Security

Course fees, registration deposits, and kit charges are processed through certified institutional bank accounts, registered UPI channels, or directly at our Dharmapuri campus cash counter.

  • Aura never stores sensitive banking credentials, credit card CVVs, or online banking passwords on our web servers.
  • Official stamped paper or digital receipts are issued immediately upon fee confirmation for every installment.
  • Online payment transactions initiated through approved third-party payment gateways comply with RBI data localization standards and PCI-DSS compliance.
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Website Usage & Cookies

When browsing aurainstitution.com, minimal technical data is logged automatically (browser type, operating system, timestamp, and referring URL). We do not deploy intrusive cross-site tracking pixels or sell web behavioral data to third-party ad networks.

Essential cookies may be utilized solely to remember session states, enhance interactive 3D/animation rendering performance, and ensure smooth delivery of admissions enquiry submissions.

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Third-Party Disclosures

We have a strict Zero Data-Broker Policy. We do not sell, rent, lease, or monetize your contact details to telemarketers or external advertising companies. Data is shared exclusively under the following controlled circumstances:

  • Accreditation & Vocational Bodies: When students register for government-recognized skill certifications or external examinations.
  • Authorized Cloud & Messaging Providers: Secure enterprise communication tools (such as transactional email and WhatsApp Business API) operating under strict non-disclosure obligations.
  • Statutory Obligations: Where mandated by law, court order, or regulatory authorities within Tamil Nadu or the Union of India.
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Storage & Security Safeguards

Physical student files (enrollment forms, identity proofs, course agreements) are stored in secure on-campus administrative cabinets accessible solely by authorized administrative staff.

Digital admissions submissions are transmitted via TLS/SSL encryption and maintained on protected servers with role-based access controls to prevent unauthorized access, loss, or manipulation.

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Your Rights & Data Choices

In alignment with the Digital Personal Data Protection Act (DPDP Act 2023), every student, applicant, and parent has the following guaranteed rights:

Right to AccessRequest an official copy of all personal records and certificate credentials held in your name.
Right to RectificationCorrect outdated contact details, address records, or name spellings on certificates prior to printing.
Right to Withdraw ConsentRevoke permission for marketing notifications or social media portfolio spotlights at any point.
Right to ErasureRequest removal of non-essential records after completion of statutory academic retention periods.
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Grievance Redressal & Contact

If you have questions regarding this Privacy Policy, wish to exercise any student data rights, or have a grievance concerning data handling, please contact our designated Grievance Officers:

Admissions & Data Protection Desk

Aura Institution of Fashion Technology, Dharmapuri

Student CoordinatorSangeetha: +91 75501 69434
Academic CounselorJoy Merlin: +91 93849 52140
Campus AtelierSree Ranga Dept. Store, 2nd Flr, Opp. SP Office, Virupakshipuram, Dharmapuri - 636705